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Smart strategy is the key to success in social marketing.
Photo by Editor B We always ask potential clients to tell us about their current strategy for social media. Frequently we hear something along the lines of “We don’t really have one, yet.” While this...
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We the People (on social media)
It’s been quite some time since we discussed social media as a force for good in this blog. Lately the news has been filled with stories about Facebook and Twitter as critical tools for getting...
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Content is still king.
Photo by D Sharon Pruitt When you use Facebook to grow your online community, you are posting as ‘the brand’. However, it’s critical to remember that, from the viewpoint of fans, your brand is...
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Connecting with Millennials – it’s not about you.
Mark Emery PhotographyIt took some extensive (and expensive) research recently to yield data about something we’ve been thinking for awhile now. For those born after 1977, when it comes to making...
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Is it time to get real about your brand?
Photo by Kai Chan VongDespite the nearly ubiquitous recognition of social media as an important component of contemporary marketing, most brands are still very much in learning mode. Social media...
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‘Flat-out cool’ marketing is also Steve Jobs’s legacy
Time Magazine, January 2002 When something or someone fundamentally changes the way that people interact with technology, it’s a culture shift. Whether you are a big user or not, Apple has likely had...
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Hiring a young social ‘guru’ does not a strategy make.
Photo by Seth FindleyA recent article in the LA Times discussed the veritable explosion in social media-related jobs. Among other sites, Monster.com has seen job postings with social media titles...
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The top three social networks your brand is probably not using effectively.
Photo by RofltoshIt seems like pretty obvious advice: focus your marketing efforts where your target spends time and develop content that will resonate most effectively with them. Your brand has long...
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Is Your Brand Ready for Timeline?
Timeline concept by Skinny Just when we thought we could exhale, it’s time once again for another seismic shift in Facebook marketing. Timeline, the social network’s redesigned profile page, was...
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Now, more than ever – show, don’t tell.
Do you look good at any size?There’s only so long that we content-consumers can be satisfied with unadorned technology that puts any information we want at our fingertips, whenever and wherever we need...
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